Where Quality meets affordability.
As Car enthusiasts working on our own builds, we know how quickly expenses stack up. That’s why we push products through our own cars first - delivering proven quality that won’t break the bank. We won't sell you anything we wouldn't use ourselves.
Cooling Solutions
A cool engine is a fast engine. Our UAE-tested cooling systems deliver colder air for maximum reliability and performance - proven to handle the toughest heat. Shop intercoolers, heat exchangers, intake manifolds, and more!
Performance Parts
Let your car breathe easy and perform at its best! With our Downpipes, Intakes, Charge pipes, Exhaust systems, Tuning solutions and more!
Cosmetic touches
‘Regular traffic’? Not us. Our cars turn heads because every detail matters. Whether it’s a subtle black spoiler or a full carbon-fiber bonnet, we’ve got what you need — and if we don’t? you Name-it, we’ll make it happen.
Suspension & Handling
Suspension is where power meets control. The right setup transforms how your car feels, responds, and stays composed... not just how it looks.
We offer KW Suspensions, endurance-tested on the Nürburgring Nordschleife, and H&R sway bars used in factory race cars, delivering proven performance, consistency, and confidence in real-world driving.
From coilovers to sway bars, every product we carry is chosen to improve handling and driving feel without sacrificing daily usability - top-tier engineering, without inflated pricing.
This is where control begins.
ECU Tuning with Sameh Yehia!
Get your mods dialled in with a tune from Sameh Yehia! The worlds Leading tuner for BMW's and Supra's - having tuned the worlds fastest BMW's; proven by results and continuous record achievements.
Clean. Fast. Planted.
Build them right.
Need guidance? Not sure where to get certain jobs done on your car? Tap into the expertise of our consultation partners - trusted by some of the most significant builds across the UAE. Reach out today for the guidance you need to perfect your car for the street or the track.
Hot Picks
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B58 Catless Downpipe 4.5" inch
Dhs. 1,100.00
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Carbon Fibre Boot (Trunk) for F22 / F87
Dhs. 9,805.00
Reviews
What our clients think.
don't just take our word for it.
Want to get Sponsored?
Become a Name-it Affiliate Partner!
Love your Name-it parts? Why not get rewarded for sharing that same passion with your crew, followers, or community?
We know car culture thrives on word of mouth — that’s why we’ve built a sponsorship-style affiliate program. Every time someone you refer shops with us, you’ll earn a percentage of the sale as a thank you. That means your mods could start paying for themselves (and more).
Drop your referral link in your bio, share it in your group chats, or post it at the next car meet — it’s that easy.
We’d rather invest in our community than in faceless ads — if you’re repping us, you deserve the rewards.
Ready to get started? You can sign up in just a couple minutes by Pushing the "START" button below!
With your support, we’re turning passion into a movement.